Campaign direction
A visionary poster that creates warm and positive associations for face masks, as something that increases the target group’s cohesion and care for each other in a difficult time.
Target group
All people in Sweden between 16-30 years. Often pointed out as a at-risk group for not following the recommendations.
Design problem
More young people have tested positive for corona, there has been an increasing trend during the summer. A lot of the posters with information about face masks look boring and something more fun and youthful is needed for young people to notice them, be informed and follow the new restrictions regarding wearing a face mask.
Sender
1177 Vårdguiden
I wanted the poster to have simple illustrations, bold fonts and a lot of bright colors to be attractive for younger people and also give such a serious subject a more lively expression.
A few different layout sketches I tried out for the poster.
The finished poster with the illustrations, colors and text.
Infographic why you should wear a face mask on the train.